01

Behavioral diagnostics

Diagnose why a program is not getting the change it expects

Rapid qualitative and observational research to identify the real barriers between intent and action. Where does the program lose people, and why? We use structured interviews, household observation, journey mapping, and behavioral interviews. Output is a diagnosis report with prioritised behavioral barriers and recommended intervention points.

  • Behavioral journey mapping
  • Barrier identification
  • Decision-point analysis
  • Stakeholder interviews
  • Field observation
02

Intervention design

Design pushes, choice architecture, message reframing, friction removal

Targeted behavioral interventions designed around real decision points. We work from the diagnostic to specific solutions: simplifying choices, reframing messages, removing friction, restructuring incentives. Built to be testable so you know what works before you scale.

  • Choice architecture
  • Message reframing
  • Friction analysis & removal
  • Incentive design
  • SBCC strategy
03

Pilot testing & evaluation

Rapid prototyping, A/B testing, mixed-methods evaluation

Test before you scale. We design and run pilots that produce clear evidence about what works, what does not, and why. Includes designing comparison groups, building monitoring dashboards, running learning sessions with implementers, and producing scale-ready learning briefs.

  • Pilot design & protocol
  • A/B and quasi-experimental tests
  • Mixed-methods evaluation
  • Learning briefs
  • Scale-up roadmaps
04

Formative research

Applied research with IRB oversight

Qualitative and mixed-methods studies that go beneath surface attitudes. For when KAP surveys are not enough. We design protocols, secure IRB approval, run fieldwork, and produce findings that inform program design. Suitable for donor-required formative work or pre-pilot landscape analysis.

  • Protocol design & IRB
  • Qualitative interviews
  • FGDs & KIIs
  • Mixed-methods studies
  • Landscape analyses
05

Capacity building

Workshops and embedded coaching to build internal behavioral capability

For teams that want to build internal behavioral capability rather than outsource it forever. We train, embed alongside your team, and hand off. Suitable for program teams, M&E units, and BCC/SBCC functions. Past trainees have included frontline staff, district teams, and senior program managers.

  • Workshops & trainings
  • Embedded coaching
  • Team retreats
  • Internal playbooks
  • Hiring & team design
Sectors

Where we have done the work.

Maternal & newborn health
Child health & nutrition
Family planning & SRHR
Adolescent health
WASH
Financial inclusion
Education
Climate adaptation

Specific subdomains we have direct field experience in include Kangaroo Mother Care, Chlorhexidine cord care, the Comprehensive Newborn Care Package, lipid-based nutrient supplementation, urban family planning service delivery, adolescent SRHR among marginalized populations, menstrual regulation training, and climate-resilient health programming.

Engage

Not sure which capability fits your problem?

Most clients arrive with a vague question. We help shape the engagement around what would actually be useful.

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