Most programs are built for the people we wish existed. Anthrolens closes the gap between what programs intend and what people do, using behavioral science, applied research, and human-centered design.
Public health campaigns assume people act on information. Financial products assume customers compare options rationally. Workplace policies assume employees follow incentives as designed. People do none of these things consistently.
The behavioral gap is where most programs lose impact. A well-funded campaign with strong messaging can fail because it ignores how decisions get made in real households, clinics, and workplaces.
Anthrolens diagnoses that gap and designs interventions that work with human behavior rather than against it. We have applied this approach across maternal and newborn health, family planning, nutrition, climate resilience, and adolescent SRHR.
We work with NGOs, donors, UN agencies, government, and mission-driven businesses.
Rapid qualitative and observational research to identify the real barriers between intent and action. Goes beyond demographics and KAP studies.
Targeted nudges and structural changes designed around the actual decision points your users face. Built to be testable.
Test before you scale. We design and run pilots that produce clear evidence about what works, what does not, and why.
Qualitative and mixed-methods studies that go beneath surface attitudes. Designed for use, not just publication.
For teams that want to build internal behavioral capability. We train, embed, and hand off.
Maternal, newborn, child & adolescent health · Health systems strengthening · Behavior change · Applied research
Sohrab has worked on programs funded by USAID, the Gates Foundation, the Packard Foundation, and the Takeda Foundation. He led learning documentation for the USAID MaMoni Health Systems Strengthening project, documented the first community-based pilot of 7.1% Chlorhexidine through Bangladesh's public health system, and supported the first Kangaroo Mother Care units in public hospitals.
He spent more than seven years at Pathfinder International, including as country lead for the Gates-funded (re)solve project across Bangladesh, Burkina Faso, and Ethiopia, and as manager of the USAID AUAFP program across 15 districts and 6 partner NGOs.
He holds a Professional Certificate in Climate Change and Health from the University of Dhaka and Master's and Bachelor's degrees in Anthropology from Jahangirnagar University. He serves as an External Reviewer for the IRB at the BRAC James P Grant School of Public Health.
Designed and documented the Habiganj pilot for newborn cord care, generating the evidence base that informed national rollout.
Led the facility assessment whose recommendations established KMC corners at 6 sub-district, 1 district, and 3 national hospitals.
Applied human-centered design to family planning uptake among female garment workers. Solutions were adopted into the national FP program.
Managed sub-grants with 6 partner NGOs, building inclusive programming for transgender communities, ethnic minorities, tea garden workers, and climate-vulnerable populations.
First conversation is free. We will be honest if Anthrolens is not the right fit for your problem.
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